THREE FIRMS JOIN CHOICE HOTELS LOYALTY PROGRAM
By Adnews Staff
Choice Hotels Canada of Mississauga has added three firms to its Choice Club Plus loyalty program: National Car Rental, Home Hardware and Famous Players. The members of the program receive points when they stay at a Choice Hotel in Canada. Members also receive free newspapers, free coffee, express check-in and check-out and a special rate. Collected points can be exchanged for free rooms, travel with VIA Rail and Greyhound Canada and merchandise from Sears Canada and Esso. National Car Rental, Home Hardware and Famous Players will allow members to exchange points for car rentals, gift cards and movie tickets, respectively. Choice Hotels promoted these new options with email and direct mail campaigns. The companies are also included on collateral materials at the 270 Choice Hotels in Canada.