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AWARDS SHOW ROUNDUP

Strategic Objectives of Toronto has won three awards for the Guinness Party of Canada campaign that began earlier this year. The public relations agency created the campaign for client Diageo Canada to promote Guinness beer in Canada. The International Public Relations Association of London, England gave the campaign two Golden World Awards in the categories "marketing of an existing product" and "creativity in public relations programming." Also, the Canadian International Association of Business Communicators has awarded the campaign the Silver Leaf Award of Excellence in Communications Marketing.

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