ALLIANCE TIRE PROFESSIONALS, CANADA SAFETY COUNCIL BEGIN KIDS ON PATROL PROGRAM
By Adnews Staff
Alliance Tire Professionals of Laval, QC and the Canada Safety Council, based in Ottawa, have introduced a program called Kids on Patrol to promote road safety. The program will run from today until Thursday in conjunction with the council's national school safety week. Information materials created by the council will be distributed to schools nationally. Reflective armbands will be distributed through Alliance Tire Professionals dealers. The program is being promoted with three print ads and three 30-second radio commercials. This advertising, in English and French, is being supported with public relations. The program, advertising and public relations were all produced by Edelman of Toronto.
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