MOONTAXI BREAKS MULTI-MEDIA CAMPAIGN FOR PURETRACKS
By Adnews Staff
Moontaxi Media of Toronto launched its music download service Puretracks on Monday, backed by a multi-media advertising campaign. Users of the site, located at <http://www.puretracks.com> can purchase digital music files on a per-song basis. The advertising campaign was created by Cyclops Partners of Toronto. It includes national radio advertising, online promotion, billboards and transit advertising in Toronto and Vancouver and television advertising on specialty and local stations. Public relations for the launch of Puretracks are being handled by Environics Communications of Toronto.
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