CITRUS SAFARI PROMOTION BEGINS
By Adnews Staff
The South African Citrus Growers and Shippers, South African Airways and River Bend Country Lodge have begun a promotion called "Citrus Safari." The contest is running in participating Ontario IGA grocery stores. The grand prize is a trip for four to Cape Town, South Africa. Oranges, lemons and grapefruits from South African are imported into Canada from July to November. As part of the promotion, oranges will carry a sticker depicted one of five safari animals. Entrants must submit the five stickers with their entry forms. The promotion will run until Oct. 25. The contest is being promoted in IGA flyers. The concept was developed by Faye Clack Marketing and Communications of Mississauga, which is also handling the execution of the contest.