WILLIAM ASHLEY RETAINS TBWA
By Adnews Staff
William Ashley has hired TBWA\Toronto to assist in the development of its strategic direction and to expand its customer base. William Ashley is a china, crystal, silver and gift retailer based in Toronto. Four other agencies were also considered in a review conducted through the ICA. "We want to expand our customer base by convincing current non-customers that William Ashley has affordable, beautiful products at all price points," said Jackie Chiesa, a spokesperson for the company. "We were impressed by TBWA\Toronto's ability to help us speak to an entirely new audience without compromising the strategic director and positioning for the overall brand."
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