XBOX BEGINS THIRD FROSH TOUR
By Adnews Staff
Xbox Canada began a third annual Xbox Unleashed Frosh Tour on Friday. The promotion will run through September, participating in orientation events at Canadian universities and colleges. The tour consists of previews of new Xbox titles, gaming competitions and trivia contests. Sponsors include Samsung Canada, Wrigley's Juicy Fruit, EB Games/Electronic Boutique Canada and Alliance Atlantis. Public relations for Xbox Canada are handled by High Road Communications of Toronto.
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