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TD CANADA TRUST STARTS SEATBACK VISA CAMPAIGN

TD Canada Trust Visa is using the seatback ads and seat back pouches on Air Transat aircraft to promote its TD Gold Travel Visa card. The in-flight campaign, which will run for four weeks beginning today, is intended to increase awareness and understanding of the credit card. The ads direct passengers to the pouches, which contain inserts with more information about the card, along with a 1-800 number and a Web site address. The creative is from FCB. Media planning and buying was handled by The Media Company. The sale of Air Transat in-flight advertising is handled by skyAD Media of Toronto.

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