TORSTAR AND CRAIG FORM EDITORIAL ALLIANCE
By Adnews Staff
The Toronto Star newspaper has formed a strategic media alliance with television station Toronto 1, owned by Calgary-based Craig Media. The two companies will collaborate on editorial initiatives and programming. Toronto Star journalists will contribute to Toronto 1 programming. The newspaper and television station will co-create documentaries, provide material for each other's Web sites and work on jointly produced programming. The Toronto Star and Toronto 1 will also work together on advertising, marketing and promotional campaigns. Toronto 1 will launch on Sept. 19.
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