PRISZM BRANDZ HOLDS MEDIA AGENCY REVIEW
By Adnews Staff
Restaurant operator priszm brandz has begun a review of its media buying account. Six agencies, unknown except for the incumbent OMD, have been invited to participate. A decision is expected by the end of October. Priszm operates approximately 760 KFC, Pizza Hut and Taco Bell locations in Canada. The national creative agency of record for these restaurants is Young & Rubicam Canada.
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