THE BEREAVEMENT REGISTER COMES TO CANADA
By Adnews Staff
Three years after its launch in the United Kingdom, The Read Group is bringing the Bereavement Register to Canada. The free service works to remove the names of deceased individuals from mailing lists and telemarketing files. Companies that compare their lists against The Bereavement Register are charged for the names that match. Annual licenses will also be sold. The official launch of The Bereavement Register in Canada will take place next week. Initial awareness efforts will include agreements with funeral service providers. The registration of names will take place over the next few months. Public relations for The Bereavement Register are handled by DBA Communications of Toronto.
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