HALLMARK RELEASES BLACKOUT CREATIVE
By Adnews Staff
Greeting card manufacturer Hallmark Canada of Willowdale, ON released a new print ad following last week's power failure in Ontario and the northeastern U.S. The creative shows two cards that offer congratulations on a new baby. The copy reads, "Just a reminder that we have cards for all of life's memorable occasions. Including blackouts." The ad appeared on Friday in commuter newspaper Metro Toronto. It ran in other Toronto-based publications over the weekend and today.
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