CHURCH & DWIGHT MAKES ALLARD JOHNSON MEDIA AOR
By Adnews Staff
Church & Dwight Canada has appointed Allard Johnson the media agency of record for all its brands. Allard Johnson already handles creative and media for Church & Dwight's over-the-counter products. Church & Dwight manufactures and distributes family planning products, health and beauty products and household cleaners. Its brands include Arm & Hammer, Trojan, Nair, Gravol, Bentasil, Arrid, Rub A535, First Response and Diovol. According to Michael Elliot, director of marketing for Church & Dwight, Allard Johnson was selected for the assignment "because of their media diversification, commitment and quick turn-around with previous projects."
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