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WASSERMAN PROMOTES VANCOUVER FRINGE FESTIVAL

By Adnews Staff

Wasserman & Partners Advertising has produced a multimedia advertising campaign for the upcoming annual Vancouver Fringe Festival. The materials include posters, postcards, a program guide, signage, kiosks, and advertising in transit shelters, washrooms, newspapers and magazines. The creative uses the line, "You never know what to expect." The goal of the campaign, which began earlier this month, is to increase attendance at the festival. The Vancouver Fringe Festival is produced by the First Vancouver TheatreSpace Society. It will take place on Granville Island from Sept. 4 to 14.

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