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NISSAN BEGINS QUEST CAMPAIGN

TBWA\Toronto has created a new campaign for Nissan Canada promoting the Quest minivan. The campaign includes magazine, newspaper, outdoor, direct mail and email advertising, plus a free-standing insert, point-of-purchase materials and Web-based materials. The creative touts the vehicle's practicality, functionality, versatility and style. A television commercial, created by TBWA\Chiat\Day of Los Angeles, is also part of the campaign. Additional support for the Quest includes a title sponsorship of the National Women's Show, which will take place in Toronto from Nov. 7 to 9.

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