PEPSI VANILLA TO BE PROMOTED IN CANADA
By Adnews Staff
Pepsi-QTG Canada of Mississauga began distributing Pepsi Vanilla in Canada this week. The new beverage will be promoted with national television, transit shelter and theatre advertising as well as public relations. The television advertising was created by BBDO New York and adapted for Canada by BBDO Canada of Toronto. It will begin airing on Aug. 25. The transit advertising was also created by BBDO Canada. It will break on Aug. 18. Public relations will be handled by Praxis Public Relations of Mississauga.
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