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ROGERS AT&T WIRELESS BREAKS BACK-TO-SCHOOL CAMPAIGN

Rogers AT&T Wireless will begin a back-to-school advertising campaign this week. The national initiative will include a 30-second television commercial called "Blind Date." In it, a woman uses the music playback feature of her cellphone to as an excuse to end a date. The ad also describes the company's offer of a Tommy Hilfiger backpack offer with a purchase. The campaign will also include print and radio ads promoting the Nokia 3300 handset. The advertising was created by MacLaren McCann of Toronto.

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