TORO TO INCREASE FREQUENCY
By Adnews Staff
Toro magazine will increase its frequency and smooth its distribution later this year. According to the men's magazine, the changes are in response to the needs of advertisers. Toro launched in April as a bi-monthly publication. Following its winter issue, the magazine will move to a monthly publishing schedule. Two issues per year, one in the winter and one in the summer, will span multiple months. Also, the magazine will henceforth concentrate on distributing copies through The Globe and Mail newspaper, newsstands sales and subscribers. "Toro has received an exceptional amount of validation from the advertising community since we launched and we want to be sure that we're doing everything we can to respond to advertisers' needs," said Dinah Quattrin, publisher of the magazine. Current advertisers include Kenneth Cole, Calvin Klein, Estée Lauder and Swiss Army.