SECOND CUP TO RETURN AS EDMONTON FOLK MUSIC FESTIVAL SPONSOR
By Adnews Staff
Toronto-based Second Cup will be the official coffee sponsor of the upcoming Edmonton Folk Music Festival for the third straight year. As part of its support for the event, which will run from Aug. 7 to 10, the coffee retailer will set up a Folk Festival Cafe at the site. Visitors to the cafe, which will operate for the duration of the festival, will be able to sample Second Cup's juiced-tea drink Tiamo. Each customer will also receive a free "Treat-A-Friend" coupon that can be redeemed at any Edmonton-area Second Cup. Coupon-holders will receive a free Second Cup beverage with a purchase of the same beverage. Public relations for Second Cup are handled by Strategic Objectives of Toronto.
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