SUN-RYPE RESUMES ACTIVE KID CHALLENGE
By Adnews Staff
Sun-Rype Products of Kelowna, BC has resumed its Active Kids Challenge promotion for a fourth year. The program consists of an inflatable obstacle course for children and a sampling program for Fruit To Go fruit snacks and juices. The initiative will visit approximately 200 community events in five provinces from British Columbia to Ontario. This year the program will include a cross-promotion with the Family Channel "Blast Crew." These promotional workers will visit a number of events during the promotion to film children who participate in an Active Kid challenge. The footage will then be placed on the <http://www.family.ca> Web site where visitors can vote for the best moment caught on tape. A contest to win sports gear will also take place. Children who appear in the footage as well as voters at the Web site will be eligible to enter.