LABATT PUTS DANCING CAN ON DISPLAY IN TORONTO
By Adnews Staff
Labatt Breweries of Canada has put a dancing Labatt Blue beer can on display at the Atrium Media Tower in downtown Toronto. The can, which is 15 feet wide and 30 feet tall, moves from side to side to the accompaniment of a rock music compilation created by Toronto radio station The Edge. The music plays for five-minute periods at various times through the day. Labatt created the concept of the dancing beer can in-house with input from its advertising agency Grip. Clear Channel Outdoor produced the display.
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