EDWARD JONES BEGINS CREATIVE REVIEW
By Adnews Staff
St. Louis-based brokerage firm Edward Jones has begun searching for an agency to handle its national and local advertising creative, interactive work, and direct response creative and media and in Canada, the U.S. and United Kingdom. The agency review is being managed by consultant Randolph Lindel of Danbury, CT. Previously Edward Jones used several agencies on a project basis. Consumer media planning and buying will remain with PHD USA. According to Lindel, a decision is expected by the end of October.
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