THE HOCKEY COMPANY PROMOTES FIT GUIDE
By Adnews Staff
The Hockey Company of Westmount, QC has added a "fit guide" to the Web site of its CCM equipment brand. The guide offers users the ability to guage the fit of hockey equipment such helmets and skates according to body size. The guide is being promoted with an online "Jock Strap" contest. Entrants can win one of 100 CCM jock straps or the grand prize of a full set of CCM 652 hockey equipment. The "fit guide" created in-house by The Hockey Company. It was installed at <http://www.ccmsports.com> on Friday.
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