24/7 CANADA CREATES GOLD LIST
By Adnews Staff
Toronto-based Internet advertising company 24/7 Canada has introduced a product called the Gold List, a collection of email addresses from approximately 700,000 Canadians who have agreed to receive marketing email. Users can filter the list by demographic factors such as gender and age, or by interests such as sports and travel. According to 24/7 Canada, the company will control the number of times a single person receives an email during a month.
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