BC LOTTERY BEGINS LUCKY BUS PROMOTION
By Adnews Staff
The British Columbia Lottery Corporation has begun a new marketing initiative for its scratch and win products in association with the Coast Mountain Bus Company. A vehicle called the "Lucky Bus," wrapped with lottery advertising, will travel on regular bus routes in the Lower Mainland for the next six months conducting promotions. A promotional worker on the bus will give away tickets and prizes. A media tour for the promotion will take place today and tomorrow. The for the vehicle came from the BC Lottery Corporation and its agency TBWA\Vancouver. Inventa Sales and Promotions of Vancouver will conduct the promotion.
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