KELLOGG HOLDS CELEBRITY CHEF EVENT
By Adnews Staff
Kellogg Canada will hold a celebrity chef event today in Toronto, hosted by actor William Shatner for the benefit of the Canadian Cancer Society. The event will also begin a national advertising campaign for Kellogg featuring Shatner. Two chefs, Michael Bonacini of Toronto-based Oliver Bonacini Restaurants and Susur Lee of the Susur restaurant, will compete in a 45-minute competition using an unknown ingredient to be provided by Kellogg. This ingredient will be the focus of the new ad campaign. The event was organized by Media Profile of Toronto.
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