COUNTRY STYLE PROMOTES KRAZY DONUTS
By Adnews Staff
Country Style of Richmond Hill has begun a radio campaign to promote a new product line called Krazy Donuts. Two donuts in the line are the Triple Chocolate Boom, a chocolate donut with chocolate filling and chocolate icing, and Tigerpawz, a glazed white and chocolate apple fritter. The donuts are are being used to complement a new children's combo and Krazy Kids Klub program. The combo consists of a sandwich, a Krazy Kritters cup and a Krazy Donut. Members of the Krazy Klub loyalty program will receive a Country Bit when they present their cards in stores. Country Style is promoting these initiatives with radio advertising and in-store materials, created in-house. A Kids Klub section has also been created on the chain's Web site at <http://www.countrystyle.com>.