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IPSOS-ASI BUYS T.T.I. MARKET EXPLORERS

By Adnews Staff

Ipsos-ASI, a division of market research firm Ipsos, has purchased T.T.I. Market Explorers for an unknown price. Toronto-based Ipsos-ASI markets a number of advertising research services. Vancouver-based T.T.I. specializes in advertising testing and tracking services. The acquisition gives Ipsos-ASI a presence in western Canada. T.T.I. will be renamed Ipsos-ASI and will continue to be managed by its current partner and president, Majid Khoury.

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