AERIAL GAINS SHOPPERS DRUG MART CONTRACT
By Adnews Staff
Aerial Communications Group of Toronto has been contracted by Shoppers Drug Mart/Pharmaprix to handle public relations for Quo Cosmetics. The assignment came to the agency by way of a referral. Aerial's first assignment was media relations for the introduction of a new line of lipsticks called Canadian Kisses. Twelve shades were created: Alberta Prairie Rose, BC Brazen Beauty, Expose du Quebec, Feisty in Newfoundland, Manitoba Maven, Naughty in Nova Scotia, New Brunswick Iced Mist, NWT Arctic Ruby, Ooh la la Ontario, Pretty in P.E.I., Saucy Saskatchewan and Yukon Nunavut Treasure. A Canadian Kisses t-shirt created by Roots Canada was also sold by the drug store chain. Part of the proceeds will be donated to the National Ovarian Cancer Association. The Canadian Kisses campaign ran from May 30 to July 1.