JOHN ST. WINS CANADIAN DIABETES ASSOCIATION ACCOUNT
By Adnews Staff
John St. of Toronto has been retained as the advertising agency of the Canadian Diabetes Association. Three other unidentified firms were also considered for the account. John St. will work to raise awareness of the association's clothing collection service, the proceeds of which, amounting to millions of dollars, go to diabetes research, education and advocacy. "We're very excited to be working with John St.," said the association's director of business development, Barbara Steinhoff. "We were impressed by the enthusiasm, creativity and hands-on approach of the senior team." The agency will begin work on the assignment immediately.
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