BOOTS HEALTHCARE RETAINS SACKE & ASSOCIATES FOR CLEARASIL ACCOUNT
By Adnews Staff
Boots Healthcare has appointed Sacke & Associates of Toronto public relations agency of record for its Clearasil line of anti-acne products in Canada. Boots hired Sacke based on a referral. "By leveraging Sacke & Associates' Canadian news media contacts we expect to increase awareness and build strong brand equity of our Clearasil brand with key target audiences," said Ralph Hansen, president of Boots for Canada and Mexico. These target audiences include mothers and tweens. According to agency president John Sacke, this will be the first time Boots has used a public relations strategy in Canada.
« Back Next »
Comments
blog comments powered by Disqus