MICROSOFT BUSINESS SOLUTIONS HIRES IN CONTEXT
By Adnews Staff
Vancouver-based In Context Marketing and Public Relations has been hired by Microsoft Business Solutions to generate local awareness of its small business software. This software is aimed at businesses with fewer than 25 employees and less than $5 million in revenue. "Since BC has such as healthy network of small business professionals in place, Microsoft Business Solutions recognized the importance of responding locally to this opportunity," said Bob Williams, the company's Western North America account manager. "We've chosen to work with In Context to promote these efforts, as the firm offers a local perspective and delivers innovative and comprehensive solutions which achieve results." In Context is currently promoting three seminars about the software aimed at local businesses. The firm has also conducted an email campaign aimed at 30,000 potential customers.