EAST SIDE MARIO'S RELEASES TOMATO LOVE RADIO ADS
By Adnews Staff
Prime Restaurants casual dining chain East Side Mario's has released two radio ads for a promotion called "Tomato Love," which features various dishes made with tomato. The 30-second ads broke in Alberta, Ontario, Newfoundland, Nova Scotia, New Brunswick and Prince Edward Island yesterday. In the first ad, East Side Mario's spokes-character Vinnie asks Cyrano de Bergerac to reveal his secrets of love. In the second ad, Vinnie asks the same question of Giacoma Casanova. The ads will run until mid-August. They were created by The Ongoing Partnership. Media planning and buying were done by Wills & Co. Public relations are being handled by Thornley Fallis Communications.
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