RBC BEGINS OLYMPIC DECISION COUNTDOWN
By Adnews Staff
RBC Financial Group began a ten-day countdown advertising campaign yesterday. The television and print ads will count down the final ten days before the International Olympic Committee announces the host city for the 2010 Olympic Games. Vancouver is competing against Salzburg, Austria, Pyeongchang, Korea and Berne, Switzerland to host the games. The "Countdown to Decision Day 2010" campaign features ten British Columbia winter athletes. The creative for each day depicts one athlete holding up the number of fingers that corresponds to the number of days left before the announcement. The campaign was created by MacLaren McCann. Print ads are running in the Vancouver Sun and Province newspapers, while 15-second television commercials are airing locally on Global TV. Toronto-based RBC is a community contributor to Vancouver 2010 Bid Corp.