PARALLEL STRATEGIES GAINS GREYHOUND COURIER EXPRESS ACCOUNT
By Adnews Staff
Parallel Strategies of Calgary has been appointed agency of record for Greyhound Courier Express, a division of Calgary-based Greyhound Transportation that provides courier services. The agency will take over creative and media duties for the division in addition to the media planning and buying it already handles for the Greyhound passenger division. The agency also works on the company's "Travel is Education, Too!" program. Parallel Strategies received the new assignment based on its previous work for the bus line, according to Cheryl Heilman, director of national marketing for Greyhound Canada. Creative for Greyhound's passenger division is done by Double Vision of Calgary. Previously the company used Push, also of Calgary, for its Courier Express work.