KRAFT PROMOTES NEW OREOS
By Adnews Staff
Toronto-based Kraft Canada has released two new varieties of Oreo cookie: Peanut Butter Chocolate Creme and Mint Creme. The cookies are being promoted with a mix of advertising and public relations. National English- and French-language television advertising created by FCB Toronto broke on Monday. In-store materials have been distributed and magazine ads will appear in the July. Public relations for the cookies are being handled by Toronto-based APEX, which handles Kraft's biscuit group account.
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