PUROLATOR TO SPONSOR CFL
By Adnews Staff
Purolator Courier of Mississauga has signed a three-year sponsorship agreement with the Canadian Football League to become the "official courier of the CFL." As part of the agreement, Purolator will support a new program called "Tackle Hunger." The program will involve food drives for the Canadian Association of Food Banks at some CFL games beginning in August. Purolator will also donate a quarterback's weight in food to a local food bank each time that quarterback is sacked during a CFL game broadcast on TSN. The donations will be tracked with a running tally on the sports channel. TSN will also run commercials for the "Tackle Hunger" program during CFL broadcasts. Public relations for Purolator are handled by Hill & Knowlton Canada.