NISSAN TO SPONSOR TWO BC EVENTS THIS SUMMER
By Adnews Staff
Nissan Canada will sponsor two separate events in British Columbia this summer: the UCI Mountain Bike World Cup and the XTERRA Canada Championships. The carmaker will be the presenting sponsor and official vehicle supplier at both events. This will be the second year Nissan has been a presenting sponsor of the UCI Mountain Bike World Cup, which will take place July 10 to 13 at Grouse Mountain. The XTERRA Canada Championships, an off-road triathalon, will take place Aug. 16 and 17 in Port Moody. Nissan will display a number of SUVs and trucks at each event, including the Xterra, Pathfinder and Frontier Crew Cab. Toronto-based Desperado Marketing, Nissan's sponsorship and event marketing agency, negotiated and is managing both sponsorships.