SCARBOROUGH TOWN CENTRE BEGINS GIFT CERTIFICATE CONTEST
By Adnews Staff
Glavin Lauzon Woodward & Associates of Toronto has developed a promotion for the Scarborough Town Centre shopping centre called "Key In To Win." The initiative will begin on July 15, aimed at customers who purchase gift certificates for stores in the mall. For each purchase, customers will receive a key card with a PIN number on it that can be used to enter the contest by mail or on-line. Also, a kiosk will be set up in the shopping centre at which customers can enter the contest at the point of purchase. The grand prize is a new condominium at Tridel's 360 site in Scarborough. Weekly prizes will also be distributed. Special pages on the Scarborough Town Centre and Tridel Web sites will be created to promote the contest, which will run until Oct. 31.