ALLIANCE ATLANTIS BEGINS TEMPTATION ISLAND TEXT MESSAGING PROGRAM
By Adnews Staff
Alliance Atlantis Broadcasting will initiate a text messaging promotion today called "Tempt to Island." The effort will run during the five final episodes of Temptation Island Australia on Life Network. Viewers will be able to participate in opinion polls and quizzes during each episode by sending text messages from cellular telephones. The poll results will be posted on-screen. Once a viewer has participated in the poll, he or she will be invited to participate in a four-question multiple choice quiz. Viewers who take the quiz can also register at <http://www.lifenetwork.ca> to win a trip to Jamaica or a collection of 50 CDs. The program is being promoted on-air and online by Life Network. It was created by the station along with First Media Group, MyThum Interactive and D3 Canada.