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MONSTER.CA HIRES FCB DIRECT

Montreal-based Monster.ca has hired FCB Direct of Montreal to manage its national business-to-business communications. According to Jennifer-Lee Thomas, senior director of communications for Monster.ca, FCB Direct was one of three agencies asked to pitch for the account. The names of other two firms are not known. There was no incumbent agency, Thomas said, because the company has not done any B2B communications in the past. FCB Direct's first work for the job-hunting Web site, now in the planning stage, will be released in the fall. Arnold Worldwide of Toronto, the company's agency of record, recently created a radio campaign for Monster.ca. The two 30-second radio ads are running in Vancouver, Calgary, Edmonton, Toronto and Quebec City.

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