OK&D CREATES TUBORG GOLD BEER RADIO PROMOTION
By Adnews Staff
OK&D Integrated Agency Brands has created a radio promotion for The Premium Beer Company of Mississauga. The work was done by the agency's OK&D Marketing Communications and Brand Effects Promotions divisions. The goal of the four-week initiative is to raise awareness and increase trial of Tuborg Gold Beer, distributed in Canada by Premium Beer. The promotion is running on Toronto radio station The Edge and on the Ottawa radio station The Bear. One contest winner from each city will receive a trip for two to the Copenhagen Music Festival. OK&D has also created 30-second radio ads for Tuborg Gold which are running on Q107 and Mojo Radio in Toronto as wells as The Edge and The Bear. These ads use the tagline "Undiscovered Taste." Outdoor billboards have also been installed Toronto. The advertising will run until the end of June.