FAMOUS PLAYERS INTRODUCES LOBBY SHOWS
By Adnews Staff
Famous Players will begin broadcasting a promotional program in the lobbies of its theatres tomorrow. The one-hour show will be displayed on 703 television monitors in 47 theatres nationally. The monitors are placed near concession stands and in the theatre lobbies. Customers will be exposed to the program as they enter the theatre auditoriums. New shows will be produced monthly by Famous Players Media. They will include trailers for upcoming movies, Famous Players news, public service announcements and paid advertising. The June show will include trailers for "The Hulk" and "Lara Croft Tomb Raider: The Cradle of Life" as well as commercials for Pepsi, Honda and Epson. According to Salah Bachir, president of Famous Players Media, original content such as interviews and behind-the-scenes footage will also be included in future shows.