GLAVIN CREATES WINTER PROGRAM FOR JAMIESON
By Adnews Staff
Glavin & Associates of Toronto has developed a program called the "Power Vitamins Cup" for Jamieson Laboratories, also of Toronto. The program is a series of three professional ski races that will take place in British Columbia, Quebec and Ontario in 2004. Marketing activities for each event will include posters and collateral materials at ski resorts in each province, television commercials on Resort TV that will begin two months prior to each race, an email campaign and a media event. On-site marketing will include signage, inflatables, sampling, product demonstrations and coupons. All of these materials were created by Glavin. The races will take place in British Columbia on Jan. 1, in Quebec in mid-February and in Ontario on March 20.