MOOSEHEAD PROMOTES MOOSE LIGHT IN ONTARIO
By Adnews Staff
Moosehead Breweries of Saint John, NB is promoting the release of Moose Light beer in Ontario with a new television commercial created by Goodgoll Curtis of Toronto. The beer was previously available in the Maritimes and Manitoba. The ad began running in the Maritimes in April. The 30-second ad will break in Ontario and Manitoba on Monday. It shows two separate groups of people, one all-male and one all-female, hiking through to a swimming hole. Unaware of each other, they undress. The groups fail to notice each other until both are in the water. The tagline is, "Enjoy Your Nature." A 10-second version of the ad will run on Sportsnet in Ontario and on TSN nationally. In Ontario and Manitoba the ad will run until Labour Day. In the Maritimes it will run until the end of September.