OPTIMEDIA BECOMES ZENITHOPTIMEDIA
By Adnews Staff
Toronto-based Optimedia Canada has changed its name to ZenithOptimedia Canada. The name change is the result of a global process that began two years ago when Paris-based Publicis Group acquired Zenith. Last year the operations of Optimedia and Zenith began to be merged in various countries. Zenith had no previous presence in Canada. ZenithOptimedia Canada will continue to be managed by president and chief executive officer Sunni Boot. New collateral materials and stationary will carry the new name.
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