KRPLINK GAINS ASSIGNMENTS FROM CIBC, O.K. TIRE
By Adnews Staff
Toronto agency krplink has gained an assignment from the CIBC Telephone Banking Division and created a re-branding program for O.K. Tire. The CIBC assignment is to develop the telephone banking division's first national conference, which will take place this summer. The firm received the job through a referral. The program for tire and automotive services company O.K. Tire of Langley, BC is a national effort. Using the tagline "We've Got Local Attitude," it will run until June. The campaign consists of a contest as well as radio, print and television advertising. O.K. Tire hired krplink earlier this year based on a combination of a referral and a previous relationship.
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