ENVIRONICS HIRED BY BETTER SLEEP COUNCIL
By Adnews Staff
Environics Communications has been hired to conduct a multi-year national communications campaign for the Better Sleep Council Canada. The Toronto-based organization consists of manufacturers, retailers and suppliers from the mattress and foundation industry. It works to communicate to the public the importance of a good night's sleep. Environics won the assignment in an agency review that also examined Marcom, Jesson Artmont and Quiller & Blake. Environics will conduct include public information campaigns, seasonal campaigns, media relations and special events. The first phase of the campaign will begin in the fall, said Pat Kelly, chair of the council.
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