LEVI PROMOTIONAL TOUR COMES TO TORONTO
By Adnews Staff
The Levi Strauss 150th anniversary tour will arrive in Toronto this week. The display consists of memorabilia and rare garments from the company's history, including a pair of jeans from the 1880s believed to be the oldest in existence. The event will run at the Toronto Eaton Centre until Saturday. On Saturday, company historian Lynn Downey will authenticate Levi items for visitors. The Canadian stop on the tour is being promoted with public relations from APEX Public Relations of Toronto. The tour, which will run until September, will also visit Berlin, Seoul, Taipei, Singapore, Kuala Lumpur, Bangkok and Manila.
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