NEW MEN'S MAGAZINE TO BE DISTRIBUTED AT BEER STORES
By Adnews Staff
Chill Media Group of Mississauga will launch a new men's magazine this summer called Chill. The free publication will be published six times a year and distributed through The Beer Store locations in Ontario. The magazine will have a circulation of 200,000 copies. Its content will include sections called "Suds and Grub," "Sports Talk," and "Out and About," as well as guides, travel stories and how-to sections. A section called "Men's Room" will be connected to a contest called "Ultimate Rec-Room" that will run in The Beer Store chain in August. Advertisers in the premier issue include Harvey's, BMW Mini, Molson, Labatt, Via Rail and Lakeport. Chill Media Group is an affiliate of Bedrock SMG, The Beer Store's promotional agency.